"Light Chain Global·New Power of Cross-border Lighting Community"-Zhongshan Lighting Foreign Trade & Cross-border E-commerce Overseas Conference concluded successfully!

On July 25, 2025, the Zhongshan Lighting Foreign Trade & Cross-border E-commerce Overseas Conference "Light Chain Global·New Power of Cross-border Lighting Community" was successfully held at the Lighting Capital Foreign Trade Center, under the guidance of Zhongshan Municipal Bureau of Commerce and Zhongshan Guzhen Town People's Government, and hosted by Zhongshan Guzhen Town Federation of Industry and Commerce (Chamber of Commerce) and Zhongshan Lighting Appliance Industry Association.

Following the establishment of the Foreign Trade and Cross-border E-commerce Committees of the Zhongshan Lighting and Electrical Appliances Industry Association, this conference represents another important initiative, leveraging strong government support, rallying the strength of businesses, addressing the emerging global trade landscape, and promoting high-quality economic development in Guzhen. Over 200 lighting manufacturers, representatives from cross-border e-commerce platforms, industry service providers, and media representatives from Guzhen and surrounding areas gathered to discuss new developments in the lighting industry's overseas expansion.

Zhou Jintian, deputy secretary of the Guzhen Town Party Committee, emphasized in his speech that in the face of profound changes in the global trade landscape, Guzhen Town is actively promoting the transformation and upgrading of the lighting industry towards digitalization, branding, and internationalization. The government will continue to optimize the policy environment and provide solid support for enterprises to explore the international market.

Chen Chenglin, Vice Chairman (Vice President) and Secretary General of Zhongshan Guzhen Town Federation of Industry and Commerce (Chamber of Commerce) and Secretary General of Zhongshan Lighting Appliance Industry Association, said in his speech that this conference aims to build an efficient docking platform, integrate industrial chain resources, help companies accurately grasp new opportunities in cross-border e-commerce, and let the "Guzhen Lighting" brand shine more brightly in the global market.

A key highlight of the conference, the "Factories Meet Major Sellers" segment garnered significant attention. Organizers meticulously invited over 30 leading sellers from 12 major cross-border e-commerce platforms, including Amazon, Walmart, eBay, and Shein, to attend with clear purchasing lists and product selection requirements. This allowed high-quality, source-based factories in the ancient town's industrial belt to connect directly with major sellers. The precise and efficient "real-order demand matching" session created a lively atmosphere, with numerous manufacturers and sellers reaching preliminary cooperation agreements, sparking the emergence of real business opportunities.

Comprehensive Platform Trend Coverage:
In-depth analysis of rule updates, traffic algorithms, and popular category trends for platforms like Amazon, Walmart, eBay, Wayfair,
Shein, AliExpress, Shopee, Lazada, Mercado Libre, Alibaba International Station, and Global Sources.

Unveiling Product Selection Logic + Practical Course on Traffic Management:
Special guest Mr. Lu An, known as "Sima Cross-border," will analyze the genesis and product selection methodology behind cross-border lighting hits, drawing on the unique characteristics of the ancient town's industrial belt. He will also provide in-depth training on how to avoid the "three major pitfalls" of Amazon for beginners, helping businesses mitigate risks and improve operational efficiency.

Factory Roadshows empower: Representative manufacturers of different categories conduct product roadshows, and five judges (platform experts, top sellers, service providers, etc.) conduct panoramic, hands-on analysis and interactive reviews, directly addressing the pain points of product optimization and market adaptation.

Liu Gang, Director of the Cross-Border E-Commerce Committee of the Zhongshan Lighting Industry Association and co-founder of the Zhongshan Lamp Factory Cross-Border Spot Alliance, mobilized the "New Force of the Cross-Border Lighting Community." The committee and community will integrate the source supply chain, cross-border full-link services (logistics, payment, marketing, etc.), and government policy dividends. Through targeted matching, training and empowerment, and collective actions (such as bargaining and exhibition participation), they will help suppliers, sellers, and brands expand overseas efficiently and enhance the industry's global competitiveness. Members will have convenient access to key resources and growth support.

Zhang Dongyun, representative of China Foreign Trade Center Group, promoted the "China (Guangzhou) Cross-border E-commerce Trade Fair". The cross-border e-commerce trade fair to be held in Guangzhou from August 15 to 17, 2025, will open up broader and more efficient display and trading channels for enterprises.

Visit the exhibition hall of the Lighting Capital Foreign Trade Center and select products on site: Participants can experience the latest achievements and supply chain strength of Guzhen's lighting industry firsthand, and promote more cooperation possibilities.

The successful "Light Chain Global: New Power of Cross-border Lighting Communities" conference has injected strong new cross-border momentum into the Guzhen lighting industry. It's more than just an industry event; it signals that, under the strong guidance of the government, the active organization of business associations, and the collaborative efforts of all parties in the industry chain, Guzhen lighting is accelerating its embrace of the new blue ocean of global cross-border e-commerce with unprecedented cohesion and innovation. With "New Power of Communities" as its bond and "Light Chain Global" as its vision, Guzhen lighting's globalization journey will surely become even more dazzling! Let us look forward to the light of Guzhen illuminating every corner of the world!